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More and more people want to buy from, work for and invest in businesses they trust and whose values align with their own. They want companies that can show that they deliver a clear purpose across environmental, social and governance priorities. This is why a company needs a clear purpose, an actionable sustainability strategy and a proven track record. The journey to get these things in place is one of the most meaningful a company can undertake. Our job is to help you on this journey, regardless of where you start from, and how far you want to go. The important thing is to set out; to go from intent to action. 

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"We want our business to be a Force for Good. To be a change maker and a thought leader. That's why we're embedding sustainability into the heart of our operations. Working on this together with B Purpose Bureau has really helped us focus on positive impact and measuring what matters"

Theodore Lai, Deputy CEO
Fortune Pharmacal



PURPOSE AT THE COREFor the last 50 plus years the mantra of the business world has been to maximize profits with very few regards for social goals or environmental impact. This, however, is rapidly changing. Driven by customer demand, investors and employees, more and more companies look at how to deliver value across environmental, social and governance priorities - whilst being profitable. The question is  how? There is no one simple answer to this question. It is a journey, and it starts with the purpose. 


MEASURE WHAT MATTERS, SIMPLY GOOD BUSINESS. Identifying a purpose and the positive impact we would like to have on the world, we must  start measuring impact on all  stakeholders, as rigorously as we measure profit and loss. If not, our ability to run a healthy business will be as challenging as flying a plane safely with only a speedometer on the instrument panel. And who in their right mind would want to do that, or even be a passenger on that plane; where altitude, attitude and fuel levels are unknown? Measuring what matters is simply good business. 


PRACTISING PURPOSE  authentically and on a continuous basis is not easy.  It will at times feel uncomfortable, but always meaningful. It may mean bringing up new questions, engaging in difficult conversations about some business aspects, and maybe re-evaluating partners. And these conversations must be honest and authentic. Because saying one thing but doing something else means lost credibility in front of employees and society alike. This is how an ESG framework plays a crucial role, particularly the B Corp™ one. It measures and proves who walks the talk, and to what extent.

Image by Ian Schneider


Per, Laure, and Nikki are more than just Founders of B Purpose Bureau.

But, regardless who might also count her/himself a windsurfer, musician, cook, artist, writer or biker, what we all share in equal measure is a passion for the 'B Corp™' way. We're not only part of a very purposeful and fast growing movement, we also get to work with some really cool companies and inspiring people that are equally devoted to driving positive change.


It is good to 'B' part of the Change!

And of course we are a...

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26 June 2024

4:00pm - 6:00pm HK


Unlocking Social Impact: The Best Metrics for Success. Join our Chief Impact Officer Pia Wong and Chief Sustainable Growth Catalyst Cathy Cole in a workshop on how companies can turn social responsibility intentions into real, impactful actions.

17 May 2024


Integrating Sustainability into Business Strategies. Read Lim-Loges & Masters's interview with our Chief Impact Officer Pia Wong.

16 May 2024

12:00pm HKT


Accelerating Circular Solutions in Product Development: Levers for Change. Our Sustainable Growth Catalyst Catherine Cole is moderating a panel discussion at the AmCham on the challenges of driving circularity during the product development and design stage within the consumer goods sector. Other speakers include Anne-Laure Decours from Puma and Shashank Singh from Colgate.


Your journey towards being a Business as a force for good begins by contacting us so reach out to us TODAY. Don't be shy! Whether it is wanting help on the B Impact Assessment™ or desiring to know more about B Corps™, we'd be delighted to connect with you. Fill in the form or email us and we'll be sure to get back to you very soon. 

Hong Kong, HKSAR

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